Affiliate Marketing Publisher Guide: How to Start

Affiliate marketing allows publishers to profit from new and current content with these new strategies. Learn what steps below to become an affiliate marketing publisher.

Affiliate Marketing
November 14, 2022
min read

More and more brands are using affiliate programs to market their products, hence expanding and diversifying affiliates' prospects. Affiliates' earning potential is increasing, but as with any business strategy, the fundamentals must be mastered before going headfirst. Affiliate marketing as a beginner may sound frightening, but with direction, hard effort, and commitment, it can be a profitable and interesting job. Read our guide to learn how to create a profitable affiliate marketing business and profit from the billions of dollars it generates.

Affiliate Marketing In a Nutshell

This affiliate marketing guide for beginners will cover all you need to know about affiliate marketing and its definition. Affiliate marketing is a method of making money by recommending and promoting the products or services of others. You will receive a commission for any sale that is directly attributable to your marketing efforts. The amount you make is determined by the commission levels established by the advertiser and the number of things you sell.

Affiliate marketing is an easy process:

  • A potential customer visits the publisher's website (the affiliate)
  • A customer clicks on an affiliate link that directs them to a landing page that describes the advertiser's product
  • Customer buys product
  • The publisher will earn a percentage of the sale as a commission

The affiliate link the customer clicks on contains a unique code that identifies it as the publisher's. The advertiser (the merchant whose product is being advertised by the publisher) monitors the code and makes corresponding payments. Affiliate marketing begins and ends with the advertiser and the customer, respectively. The publisher operates as an intermediary, selling the product or service of the advertiser to the customer.

Affiliate Marketing Terminologies

As an affiliate marketing beginner, it can be challenging to comprehend certain terminology. Despite the fact that there are only four parties participating in affiliate marketing, each has multiple identities, which might be confusing. The following are some of the names you may encounter:

  • Advertiser: The individual or organization that owns the product. Also known as a merchant, seller, owner, brand, creator, retailer, and vendor.
  • Publisher: The individual or organization that markets and sells the advertiser's product. Affiliate, marketer, and affiliate marketer are alternative terms. This includes influencers and content creators as well. This may be an individual who promotes via a website/blog, social media, email, or YouTube, or it may be a major corporation that operates multiple websites or businesses.
  • Affiliate Network: A company that operates as an intermediary between advertisers and publishers and provides a platform for publishers to join affiliate programs of their choosing. You may also hear affiliate networks referred to as affiliate marketplaces or affiliate programs.
  • Customer: The one who eventually purchases a product. Other terms include consumer, buyer, shopper, and client.

Additional terminology you may encounter includes:

  • Affiliate Program: Also known as a partner referral program or associate program. The advertiser determines the program, which is subsequently promoted by the publisher.
  • Affiliate Tracking: The unique coding that indicates to the advertiser to whom the commission should be paid.

Starting Affiliate Marketing as a Beginner

There are essentially two ways for beginners to launch an affiliate marketing business:

1. Start from scratch

2. Integrate it into an existing and established business

Start From Scratch

Before researching affiliate programs, you must accomplish a number of preliminary tasks if you are beginning a business from scratch. You must select a target market that interests you and has the potential to generate revenue. Then you will need a website or blog with content to assist in audience development. Once you've acquired the following, begin exploring affiliate programs that align with your specialty and join up for those that your audience will find valuable. Create content surrounding your programs and promote them to your followers, including the affiliate link.

Existing Business

If you already have a business, it is primarily a matter of selecting an affiliate program to market and publicize to your audience. Affiliate marketing businesses can operate without a website or blog. You can utilize landing pages and drive traffic to them using email marketing, pay-per-click, and other forms of advertising, but a blog will help you create a relationship with your followers and increase their desire to make a purchase.

Find Your Niche

The significance of selecting your niche (the subject or business on which you wish to concentrate) cannot be overstated. It is one of the most significant decisions but also one of the most difficult. Consider the following when making a decision:

  • What is your area of expertise?
  • What are your areas of interest?
  • Are other individuals also fascinated?
  • Is it evergreen?
  • Are there existing affiliate programs applicable to this topic?
  • Does the niche have a history of successful product or service sales?
  • Is it profitable?

Instead of depending on intuition, you will need to conduct extensive study to answer these questions. A topic that interests you is always an excellent starting point because you are more likely to be able to provide content week after week. However, the fact that it attracts you does not imply that others share your enthusiasm.

Demand From Customers

Demand from prospective customers is the most significant factor, and you cannot estimate it with guesswork. You should have some notions about the type of niche you wish to build, but how can you determine whether or not there is demand from potential customers? A few steps can help you determine if something is worth pursuing.

1. Analyze the monthly search volume. Using Google's keyword search or comparable software, you may determine how many people are searching for your niche.

2. Consider available products in the niche. If there are many, this is a positive sign.

3. Research affiliate programs. If there are several options, it not only indicates that the niche is popular and in demand but also that there will be an abundance of items and services to sell. When you join a network, such as Awin, you can obtain extra information about the products, such as their sales history and the number of affiliates selling each item.

4. Utilize the search term "[your niche] + affiliate program." This will display all the results for affiliate program-offering companies within your niche.

5. Explore additional related websites and blogs, as well as social media pages. Exists an abundance of online activity, including comments, shares, and a wide audience.

6. Perform a shopping display search to determine the number of products in the Google shopping feed.

Positive search results indicate a strong demand for products in your selected niche, with numerous affiliate programs from which to choose. This demonstrates that you may earn money as an affiliate marketer in your desired field. Now that you have determined your area, it is time to become an affiliate marketer.

How to become an affiliate marketer?

Affiliate marketing is not overly challenging for novices. Sign up for affiliate programs in your niche as a first step. Your research should have uncovered a number of profitable niches that correspond to your target audience. After your account is approved, you should begin marketing and advertising your deals. To be considered an affiliate marketer, you must merely generate at least one sale from a link that you have pushed. As soon as you earn your first commission as an affiliate marketer, you are officially an affiliate marketer.

How much can you make from affiliate marketing?

Every new affiliate marketer wants to know how much money can be made in this profession. As with other forms of entrepreneurship, there are no concrete answers, as the amount you earn relies on a number of variables. These include your marketing experience, your niche, the price of your products, the level of the commission set for each product, the number of hours per week you can devote to your affiliate marketing business, the consistency of your working methods, the cost of your overheads, and your determination to make your business a success, etc.

Affiliate marketing is not a get-rich-quick scam, but it has the potential to provide a great income for a full-time career. According to, a company's annual revenue might be as high as $5 to $10 million, despite the fact that achieving such a level of revenue requires a substantial investment. However, the average affiliate marketer annual income is $62,327. Additionally, it is so fascinating because there is no upper limit on possible earnings. Therefore, despite the absence of assurances, it is possible to earn a comfortable living or generate additional revenue.

Choosing the Best Affiliate Network for You

Choosing the right network to begin affiliate marketing as a newbie may appear challenging, but it doesn't have to be. With so many affiliate network alternatives available, it is essential to partner with a reputable network that not only offers a wide variety of programs, but also provides assistance and guidance along the process.

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