10 Tips to Run a Successful Influencer Program

Learn more about influencer marketing and discover 10 wonderful tips to run a successful influencer marketing program.

Guide Series
Influencer Marketing
December 19, 2022
min read

Digital advertising seems to be thriving despite the COVID-19 pandemic's ongoing effects. Or should I add that the pandemic is one of the key factors driving the sector's expansion? A recent survey found that 80% of consumers have purchased a product in direct response to relevant social media content, and 37% of consumers trust social media influencers more than brands. These numbers suggest that consumers perceive advice and tips from influencers they already follow as trustworthy.

What is an influencer program?

To encourage purchases, influencer programs rely on digital creators who have significant sway over specific markets and audiences. You can collaborate with these people to market your company's name, goods, and services using curated messaging if you have a successful approach. Here are a few benefits of developing an influencer program:

  • Establish credibility with influencers' fans
  • Share brand awareness-boosting stories and insightful information.
  • Tighten up your content approach.
  • Reach out to people who are already considering buying your goods or services.

While there isn't a single best way to implement this strategy, almost every organization can benefit from careful planning and research. Let's examine how to manage an effective influencer program.

How to Run a Successful Influencer Program

As with other marketing techniques, it's imperative to know whether your promotional efforts are a success. Marketers should use many influencer marketing performance indicators like Involvement, engagement, reach, views, and conversions. An influencer program has no set of guidelines. Your brand, your goals, and what you expect from every campaign and influencer all come into play.

Establish clear metrics

You must let your influencers know what you expect from them when you create your influencer marketing goals. This will make it easier for you to comprehend how to evaluate your performance and what has to be done to live up to your standards.

  • increase brand awareness
  • Increased engagement
  • Increased channel traffic
  • increase sales
  • Increase your social media followers

How do you develop success metrics?

  • Your success metrics list should be brief. to guarantee your organization is working toward the same objectives and to enhance clarity.
  • Transparently present the data you have.
  • Promote change that is actionable by using the data.

Know who you are trying to influence

To run an effective influencer program, you must communicate to the appropriate audiences while utilizing the appropriate influencers and tools. Choosing your target market for this particular campaign is the first step. Knowing who you're trying to reach is made simple by creating audience personas. Maybe you want to reach out to a different audience or more of your current one. Regardless, you need to determine who your target market is and let your team know.

The 3 Rs of Influence


Influencers that are pertinent to your industry and business share information on those topics. The message should be conversational and authentic, but you should also ensure that each influencer's content aligns with your brand's voice, tone, and values. It must also be pertinent to the audience you are trying to reach. Additionally, you may create landing pages, upload graphics, and do more. Consider using popular target keywords and terms to attract your audience and increase engagement with your brand.


Reach is the number of people potentially reachable through an influencer's follower base. Small audiences are effective, but you need to ensure you have enough followers to meet your goals.


This is the potential level of engagement an influencer can create with an audience that is relevant to your brand. Bigger isn't always better. As I said above, it doesn't make sense if a lot of your followers aren't interested in what you have to offer. Niche influencers, on the other hand, can have highly dedicated and engaged followers.

Select the campaign type and key message

You should choose the kind of campaign to execute once you have a solid understanding of your target audience and consumer profiles. Your influencer campaign should persuade viewers to explore and engage with your content through its persuasiveness. Influencers will then want to collaborate with you.

Conduct a Hashtag Search

Use the hashtag associated with your brand to find out who has previously posted on social media about it. To locate influencers who are tweeting about your sector, you can also use the social media search field to hunt up relevant terms.

Ask for Recommendations

Influencers know other influencers. Once you've found a Brand Ambassador who connects with your target audience, ask him or her to recommend others who have similar followers. Some social networks offer their recommendations.

Create a short list of influencers

When choosing a teammate, trust is essential. The audience should have faith in and regard for the influencers' opinions. Without a trust element, all outcomes are flimsy. You will need assistance in identifying the concrete business benefits of your work. How can you determine whether a potential influencer is reliable? engagement. Many views, likes, comments, and shares are what we want to see. You must view these from the perspective of the follower group you are attempting to reach. A high interaction rate also indicates that your followers are devoted, as opposed to being inflated by bots and fake accounts. You must locate someone who can produce content that matches the appearance and feel of your content. Furthermore, your voice personality should sound like yours.

Choose authentic influencers

Authenticity is the most important trait for influencers. Viewers are more likely to trust their comments when their posts about your product or service feel authentic. Authenticity is the most important trait for influencer success. Once you have a shortlist of candidates, it's a good idea to test it with your target audience to see who is the most credible and the best fit for your brand. When you hire the right influencers, research shows that people trust them more than their friends, advertising, and the press.

Appoint a designated employee

Note that I said "specified" rather than "dedicated." Certain people need to be held accountable for an influencer program to run effectively. For smaller companies, this may be a senior marketing assistant. A large company may need a senior assistant and a few junior assistants. No matter how much staff you need, it's important to be consistent. Collaborating with someone else every time an influencer needs to be contacted can quickly lead to confusion and send the influencer out in favor of a more consistent brand or company. Making them feel like this is a great way to keep them from continuing to collaborate with your brand. Also, do not provide information about pet products or product lines they want.

Create a communication channel to keep in touch 

Have a dedicated communication channel. For example, Slack is a great place for teams to come together, with the added benefit of helping build an influencer community. Similarly, your Facebook page can be a private place to both communicate and share ideas with influencers. Email ensures privacy while personal information is exchanged. Note that using multiple channels is also beneficial.

Working with influencers to develop effective content

Social media influencers have a large following, but they will not accept deals that are inconsistent with their personalities. Influencers are content creation specialists. This is why they like to be known as creators. Giving them these abilities will allow you to get the most out of their work. It's a sincere plan to provide some pointers on what to look for. however, do not feel as if you need to stage the whole campaign.

Provide reasonable compensation.

While there is no standard rate for how much you have to pay influencers, be sure to compensate them appropriately for their services, and influencers are more likely to pay more than other marketing tactics that have become mainstream due to the pandemic. His marketing ROI is extremely high. As a result, influencer takeaways per post continue to grow. However, there is no reason to overcompensate for reach effects. Influencers are worthy of their influence. Of course, hiring huge influencers and celebrities will cost you more.

Conducting performance evaluations

It’s all about data. You must analyze and report metrics to learn about the performance of your campaigns. In addition to an internal analysis of the influencer program's capabilities, it is important to review the influencers within the program. As new influencers are added to the program, be sure to schedule a performance review interval. Most programs offer an annual review, but other timeframes may be more appropriate for brands and specific influencers. Any performance review should determine whether the influencer's performance is strong enough to warrant renewal. If you have multiple tiers in your program, you might consider moving influencers to different tiers based on their performance.

Reward and Motivate Influencers

Marketers mistakenly assume that all influencers want financial incentives. But when it comes to their true motives, several factors outweigh the cash rewards. There are many ways to motivate people, and influencers are no exception. If you're on a tight budget, this is your chance to get creative and see what other perks you can offer to motivate your brand advocates.


Running an influencer program is indeed a tedious job, but the return will surely outweigh the effort and resources. But do not fret; there is an easy way through this. All you need to do is sign up, and we will do the hard part. We are here to help you. Whether you are an influencer who wants to monetize your content or a company representative looking for the right influencer to do the job, we are here. 

Help is here

PartnerBoost is the ideal solution if you are new to digital marketing.  We can help you earn more by reaching the right influencers, managing affiliates, bypassing retailers and other middlemen, and selling directly to your target market. Our onboarding package includes everything you need to grow your business through effective partnerships. Don't limit yourself to your local market. Grow projects with prestige partners by launching incentive marketing campaigns to drive sustainable growth. We have the right tools, strategy, and people to do the job.

Partner with Us

Are you an influencer or a creator? Join the PartnerBoost platform to work with the brands you know and love and grow with a global community of 100,000 developers, turning your passion into profit! While PartnerBoost creators can only focus on their content, our platform maximizes your monetization potential with a range of featured tools and technologies that encourage creativity.

Apply and join us so we can introduce you to other influencers working with the top companies in the world and help you effectively monetize your content through partnerships. We can assist you in forming partnerships with leading subscription, D2C, retail, travel, and financial service companies. Whether you're an app developer, affiliate partner, influencer, creator, content blogger, or creator, our platform offers previously unheard-of new sales and profit prospects.

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