Influencer Marketing 101: How to Launch an Influencer Marketing Program

Find out the 7 steps to launch an influencer marketing program as the Influencer marketing value goes way beyond dollars generated from codes and links.

Guide Series
Influencer Marketing
December 12, 2022
min read

What is the most effective strategy to market your business? Influencer marketing is one of the best methods for promoting a business. This type of marketing uses influencers to promote a product or service instead of traditional marketing strategies that entail repetitive marketing tasks. It is effective because influencers have already created their user base. They have followers who are willing to purchase your services or products. However, it is not as simple as approaching an influencer and asking them to support your business. You may have already done so. If you did so, you would discover that the majority of influencers will disregard your messages unless you provide them with a reason to help you. You will learn how to create a successful influencer marketing program by reading this article.

Find the Right Influencers

Finding the right influencers is the first step in developing a successful influencer marketing program. You cannot market your brand to each and every one of them. If you do so, you will discover that your promotion does not always convert as expected. The influencer must first be related to your niche or a subject that is very relevant to your business. It doesn't need to be in the same market niche. They must only operate in a relevant market. A fitness influencer, for instance, is compatible with nutrition products. However, he is also compatible with vegan and cruelty-free goods. Ultimately, it depends on the nature of the influencer's followers. This will determine whether the influencer is an ideal fit for the business.

Second, you must learn to evaluate the level of impact of the influencer. Evidently, not every influencer can exert influence. Some of them are only present to share their content as art. You will require influencers who can motivate their market to take action. This is possible in two ways. First, the influencer can recommend a product directly. This is when you present your goods to the influencer and solicit their feedback. The second strategy is to request that they discreetly advertise the product. They can accomplish this by using your products daily. My experience has shown that product placements are more efficient. This is because it does not market the goods excessively and allows the audience to decide whether or not to purchase them.

Finding the appropriate influences requires some research. For this, you will need the proper equipment. You will require three tools. A search engine, a database of contact information, and an email confirmer and retriever. You will use the search engine to discover influencers in your niche. This might be as easy as Google or a marketing tool for influencers. It is essential to select an influencer based not only on their search engine ranking but also on the quality of their content. You should also evaluate their responsiveness to their target market. Based on the interactions on their website and social media profiles, you will know how well their market responds to them. The contact database is used to store all the researched contacts. This can be a straightforward Excel or Google Sheets file or connected with an influencer marketing tool such as Ninja Outreach.  

Define Some Objectives

If you do not have a goal for influencer marketing, you will not know what you want to achieve. It is crucial to establish your goals from the beginning. Do you seek increased traffic? Would you like to improve sales? Do you desire more brand visibility? If you intend to enhance any of these, you must be really specific. For instance, instead of stating that you want increased traffic, you should state that you want 100,000 additional visitors to your website by the end of your influencer programming. You can also set your objective in terms of sales. Instead of stating that you wish to boost sales, you may state that you wish to raise sales by $10,000 by the end of the promotion. Specific figures are preferable.

Why is it necessary to set a goal? Consider it to be your north star. It provides direction. It will direct your path. Since you are aware of your destination, you will be familiar with the necessary routes. Consequently, if your objective is to grow sales, you will not be easily influenced by an increase in traffic. You are aware that you have yet to reach your objective. You will later learn how to measure results. This will determine whether or not you can achieve the goals you've set for yourself. NOTE: You can set numerous objectives. However, ensure that one is prioritized. Thus, you will be able to gauge your success based solely on this purpose.

Have Something Worth Sharing

Once you begin using an influencer program for brands, you'll discover that recruiting influencers is one of the most difficult tasks. One strategy employed by influencer marketing tools is the template-based strategy. This is where you send a single email based on a template to all of your list's influencers. This strategy may be effective on occasion, but not always. 

Influencers are aware if you are sending them a templated email. A good workaround is to own something of value to share. This may extend beyond your products and services. It could also be the exclusivity of your brand or the quality of your client service. In any case, it should be something worthy of your target audience's attention. If the content is engaging, influencers will be naturally drawn to it and share it on their own. Want an influencer to promote your product on your behalf? Seek their feedback instead. You can accomplish this by delivering them a free product and giving them the opportunity to write a review. The key is to produce an exceptional product. This eliminates the need to require the influencer to publish a review. They will do it automatically.

Take a Creative Approach

Influencers recognize their value, which is why they attract thousands of followers. They understand what motivates their audience and how to captivate their attention. Consequently, you must also be creative in your approach if you want to succeed. One method to achieve this is by direct collaboration with the influencer. This can be accomplished in numerous ways.

You might begin by hosting an online event with the influencer. This might be a promotional product for your brand. You will supply the product, and the influencer's only responsibility will be to promote you to their following. In the mechanics, you might invite the audience to follow your brand and the influencer's social profile. Additionally, you can ask them to subscribe to your page. Collaboration on the product is another way to accomplish this. This is beneficial for creative sectors like fashion, art, and design. You seek out a designer with a considerable amount of followers and ask them to design your product package. Then, you may develop a product under their name. The majority of influencers adore this and cannot wait to share it with their audience.

In addition, you may host influencer meetups. Some organizations host these events by extending invitations to niche influencers. You need to provide dinner for them, and they will meet each other in the process. This is an excellent method to create genuine relationships with influencers by getting to know them on a personal level. Asking them to promote a referral program is an additional interesting strategy. This is an influencer marketing program that offers incentives in exchange for sign-ups. You can set an exclusive discount code for influencers within your referral marketing software. From this section, you can request that the influencer promote your business with the discount code. This is incredibly effective for eCommerce websites (Shopify, WooCommerce, etc.).

Follow Up As Much As You Can

Numerous business owners abandon their initial approach to influencers. But you must recognize that influencers are frequently occupied. Not only must they deal with the generation of content. They must also communicate with and respond to their following. This does not include any mandatory events that they must attend. Some of them even create their own products, which will also keep them occupied. As a result, it is preferable to write a follow-up email than wallow when they do not respond. It is simple, and the worst that can happen is that the influencer says no. A tool such as Ninja Outreach is preferable for this purpose. This allows you to view the influencers you've contacted. You may also see if the recipient can reply to your message. Then, you can send follow-up messages to those who did not respond.

Take Advantage of Micro-Influencers

Two types of influencers exist. There are celebrity influencers and influencers who have between 100,000 and one million followers. These influencers have a vast audience and can be difficult to reach. Typically, you must contact them via their managers, and you can only send them things via a PO box. However, there are also micro influences. These influencers have between one thousand and one hundred thousand followers.

Although their number of followers is small, they are extremely active. They respond positively to the request of the influencer because they believe they are part of a small group with comparable interests. The ideal strategy to advertise your product or service is to simultaneously contact many micro-influencers. This is significantly more effective than spending tens of thousands of dollars on celebrity endorsements. Additionally, many micro-influencer campaigns are more effective. It is preferable to see your business across multiple influencer websites as opposed to simply one advertisement. This increases your brand's visibility, traffic, and sales.

Measure Your Results

How will you measure the success of Instagram influencer programs or any other platforms? It depends on the outcome If you want to know if your campaign increased visitors and sales, you will need to measure the results. Your measurements will rely on your initial objectives. Ideally, you would like your influencer promotions to boost your desired metric. Additionally, it is essential to do this regularly. This implies that you should examine your results more than once. Additionally, it should be reviewed on a regular basis. This can be done weekly or monthly, depending on the number of influencer marketing initiatives launched.

Last Words: Try to Learn from Other People's Success

Case studies are very engaging to read for a reason. It demonstrates how to achieve success based on how others have done it. This is the action taken by Best Hunting Bow Labs. They examined other e-commerce businesses in the niche that have started an influencer marketing campaign and modeled their own approach on those examples. The fastest method of learning is via example. So this is how an influencer marketing program is launched. It is time that you did the same. Start with step 1 immediately. Experience the benefits of influencer marketing for your business now.

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