Discover how Lilysilk, a premium brand that specializes in luxurious sustainable fashion made from silk, gained thousands of impressions and a huge increase in click-through rates through an affiliate partnership with Prime Women Media.
This case study highlights the power of strategic affiliate PR and how it can drive engagement and visibility without upfront costs. Learn how this collaboration, made possible through PartnerBoost, allowed Lilysilk to reach a highly targeted audience, leveraging Prime Women's extensive platform to connect with its audience and significantly boost brand presence.
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PartnerBoost facilitated an exclusive affiliate PR opportunity between Lilysilk, a premium silk brand, and Prime Women, a leading digital platform tailored for women in their prime. The collaboration highlights Prime Women’s editorial feature: "Fabulous Fashion: Petite Clothes for Prime Women."
This partnership allowed Lilysilk to be prominently featured in Prime Women’s widely read newsletter and an article that reached a highly targeted and engaged audience. The opportunity was offered on a cost-per-acquisition (CPA) basis, eliminating flat fees and ensuring cost-effective, performance-based results for our partner brand.
The impact of this collaboration has been impressive. Click-through rates have surged by over 112%, underlining the effectiveness and reach of this strategic partnership. Total impressions for the PR article also reached up 100,000+. For a brand like Lilysilk, this means enhanced visibility among a demographic with significant purchasing power, leading to higher engagement and potential sales.
For brands aiming to connect with a discerning audience, collaborations with platforms like Prime Women Media offer a valuable opportunity. Prime Women Media is renowned for its diverse content, including health, fashion, finance, and more, catering specifically to women in their prime. This makes it an ideal partner for brands looking to build stronger connections with consumers who are not only engaged but also influential in their purchasing decisions.
By partnering with Prime Women Media, brands can tap into a robust platform that provides access to a highly targeted audience and establish a stronger market presence. This collaboration between Lilysilk and Prime Women, enabled by PartnerBoost, demonstrates the potential of well-executed affiliate PR strategies.
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