Let’s explore the successful collaboration between YNM, a high-end bedding brand, and PartnerBoost, a leading partnership marketing platform.
YNM is a brand dedicated to providing consumers with premium sleep products that utilize cutting-edge technology to create a superior sleep experience. They focus on combining these technological advancements with classic design elements and high-quality materials.
YNM offers a variety of sleep solutions, but the case study specifically mentions weighted blankets. These blankets are designed to apply gentle pressure on the body, promoting relaxation and deeper sleep.
The case study highlights the challenges faced by YNM in transitioning to a direct-to-consumer (DTC) model and the solutions offered by PartnerBoost that ultimately led to significant growth for the brand.
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As YNM transitioned from an Amazon-based business model to a DTC platform, they encountered challenges in establishing brand trust and attracting their target audience. Despite a strong focus on content marketing, the brand struggled to find high-quality content creation resources. To overcome these hurdles, YNM sought a partner who could leverage extensive media resources to increase brand awareness cost-effectively.
PartnerBoost's robust affiliate marketing ecosystem provided the solution YNM was looking for. Through our platform, YNM secured partnerships with major media houses and niche content creators, generating high-quality brand content that effectively reached the target audience. Comprehensive reviews and video posts resonated strongly with consumers, significantly increasing brand awareness. Within just six months of the partnership, YNM successfully collaborated with a number of high-quality content creators and achieved impressive PR results and a substantial boost in market exposure.
Media House: @Sleep Doctor Group
Content: Roundup Listicles: Best Weighted Blanket for Kids
"The YnM Kids Cotton Weighted Blanket has a soft feel that’s perfect for kids who like to snuggle with cozy bedding at night. The blanket is available in multiple kid-friendly patterns. Patterns range from penguin and superhero themes to stripes, with solid colors as well."
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Blog/Content Site: @No Sleepless Nights
Content: Dedicated Review: YNM Weighted Blanket Review
"In bed, I really like how well it conforms to my body. I can definitely feel that
sense of pressure across the entire body, which is what you need to get
the hug effect. However, I can still change positions with no problem and drag
it into place in the middle of the night without too much effort."
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YouTube Channel: @No Sleepless Nights
Content: YNM Weighted Blanket Review: Good For Cold Sleepers
"I found it creates very even weight distribution across the whole body, and the beads don’t bunch up in the corners, which is great because it’s very annoying when they do. The polyester fill also keeps them in place, and the blanket doesn’t make a rattling noise when you move it."
The partnership between YNM and PartnerBoost yielded impressive results:
Content exposure surpassed 300,000+
Content clicks exceeded 10,000+
YouTube video content received over 1,000 likes and 10,000 views
YNM's DTC site traffic increased by a remarkable 283% during the collaboration period.
PartnerBoost's professional strategic guidance and access to valuable market resources were instrumental in helping YNM build credibility among overseas consumers. This ultimately led to significant growth for YNM's DTC site.
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The YNM case study demonstrates the benefits of partnering with PartnerBoost to achieve DTC success. PartnerBoost's extensive network and strategic approach can help brands like YNM establish brand trust, expand reach, and achieve significant growth.
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